Silk Hospitality's marketing team was managing campaigns across Facebook Ads, Google Ads, and Adobe Analytics, each with its own reporting format and platform. This created a fragmented view of performance, made cross-channel comparisons difficult, and slowed down budget planning and optimization.

They needed a centralized dashboard that would:

• Combine data from all key ad platforms

• Enable real-time performance tracking

• Simplify reporting and enhance strategic marketing decisions

Using third-party connectors, DataStudio seamlessly integrated data from Facebook Ads, Google Ads, and Adobe Analytics into a single, interactive Power BI dashboard.

The solution delivered:

• Cross-platform comparison of essential metrics including Impressions, Ad Spend, CTR, and more

• A clear, intuitive interface for both detailed and high-level marketing performance views

• Dynamic filters and views to support real-time exploration

• A strategic tool for budget allocation based on data, not assumptions

The new dashboard became a daily tool for Silk Hospitality’s marketing team, helping them:

• Evaluate campaign performance across all platforms in one place

• Make faster, insight-driven decisions

• Plan and allocate budget more effectively

• Streamline communication with management and stakeholders

This project marked a major step toward data-driven marketing operations, positioning Silk Hospitality for smarter growth and higher ROI across their digital channels.